How Jo Created the First Henkaa Convertible Dress

Written by Sonia Dong.


Henkaa Director Sonia Dong at her wedding in 2009, Jo Chong on her left in the first ever Henkaa Plum Purple Sakura Midi Convertible Dress.

The year I got married, I was also invited to seven other weddings. I had to find a wedding dress, bridesmaids dresses AND outfits for all those events.

On top of all that, I needed things to wear for work conferences, birthdays, holidays and date nights!

It was overwhelming - I had limited time and money, and I didn't want to end up with a closet full of clothes I'd only wear once.

And guess what? Henkaa's founder Jo had the exact same challenges!

While I was throwing dress after dress on my bed because it didn't fit or was out of style, Jo was cooking up a plan.

She made a dress so versatile, she could wear it again and again and no one would even know it was the same one!

Jo wore her first Henkaa convertible dress to my wedding.

When she got to her table, she saw that someone else had the same colour dress, also in a one-shoulder style like hers.

So she ran to the washroom.

But not in embarrassment - she was excitedly re-tying her dress to create a new halter neck look.

Problem solved!

Another guest was in the washroom and saw Jo's impromptu dress-styling magic.

Right then and there, she said she wanted one too!

Jo knew she was onto something, and Henkaa was born.

Since then, Henkaa has helped thousands of women like you and me find freedom in their closet, just like Jo.

Everything in our collection is comfortable, multifunctional and size-flexible so you won't have to worry about whether it'll fit in six months or a year from now. 

Want to see which dress is right for you? Check out this blog.

Henkaa's current Managing Director Sonia Dong and late CEO and Founder Joanne Duong Chang wearing the Sakura convertible dress prototype in plum purple.

 

Henkaa's late CEO and Founder Joanna Duong Chang and husband Stan Chang together at Sonia's wedding. Joanna is wearing the first Henkaa Sakura convertible dress prototype in Plum Purple.

 

Joanna Duong Chang in Henkaa's first Plum Purple Sakura Midi Convertible Dress standing with two male wedding guests at Sonia's wedding.