Pantone Colour of the Year 2016
We always anticipate the colour trends and try to guess what’s to come. Today the Pantone Colour of the Year 2016 was just announced.
So what’s the Pantone Colour of the Year 2016? Rose Quartz and Serenity! It’s a softer take on colour and an unusual pick as it’s the first time two colours have been chosen together. Get ready to see these shades everywhere next year.
“As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of colour association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.”
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