Joanna, or Jo as she is commonly referred to, is the face and brains behind the Henkaa operation. Jo
says it was destined to be since Henkaa merges all of her loves: fashion, technology, business building
But really, the whole concept of Henkaa came to life from Jo’s own practicality and ability to do more
with less - plus her desire to facilitate perspective and individual expression. Jo gets completely inspired
every time someone takes the exact same convertible piece and creates a completely new way to wear
it or accessorizes it to make it her own.
Prior to starting Henkaa, Jo developed a pretty diverse background, from Computer Programming to
IT Product Management and Business Development to Real Estate Sales.
Jo holds a degree in Math and Business from the University of Waterloo, in addition to an honorary
degree in “Frugalnomics.”